Communications Framework Intensive
The Communications Framework Intensive moves your business from fuzzy or generic messaging to a clear, consistent story your team can actually use.
This is for mid‑market, legacy, and PE‑backed firms that struggle to explain who they are, what they do, and why it matters—across websites, sales decks, email, and LinkedIn
What You Get:
1. Brand Positioning Summary
Clear positioning statement, narrative, and supporting proof points
2. Value Proposition & Message House
Core value proposition tailored to your primary Ideal Customer Profile, value proposition proof points, and coherent summaries in one-sentence and one-paragraph versions
3. Communications Framework
Audience prioritization, key messages/angles per audience, Do/Don’t guidelines for tone, language, and emphasis, example phrases and boilerplate snippets for website hero, email intros, and LinkedIn posts.
4. Sample 3-Month Communications Calendar
A realistic 90-day calendar that maps 1–2 website/content updates per month, 4–6 LinkedIn posts per month and 1 email or nurture touch per month (if applicable). Each item includes topic, angle, primary message pillar, and suggested CTA
5. Working Session & Action Plan
60–90 minute working session to walk through the framework and calendar with leadership along with a short 1–2 page “activation checklist” outlining how to roll the communications framework into website, decks, sales enablement, and social over the next 90 days